Qualify
Assign value based on need, fit, and urgency.
Quiz Funnels for products and services
The Quiz Funnel that asks, qualifies, and shows the right next step.
Build branded journeys for products or services. Reorder questions, insert messages, assign scores, segment results, and see where people continue or drop off.
Segment
Create profiles and tags from every answer.
Convert
Show a different recommendation and CTA to each profile.
Everything a Quiz Funnel does in Mappi
It is more than a sequence of questions. It is the complete journey between a visit, a decision, and a measurable action.
Welcome visitors
Publish an entry with title, description, custom URL, notices, and contact capture.
Ask
Combine selection, ranking, range, text, audio, and messages; order every block as needed.
Qualify
Assign scores and categories to turn answers into intent and fit signals.
Customize
Apply a logo, font, and color, or detect the brand identity from its website.
Deliver a result
Show a product, level, recommendation, or different CTA to each profile.
Measure and activate
Find drop-off, review answers, and send events through Shopify, Meta Pixel, API, or webhooks.
Ten blocks to design the conversation
Single selectionMultiple selectionDropdownRankingScored selectionTextAudioRangeMessageFollow-ups
One builder. Two journeys.
Switch use cases, test the questions, and see how Mappi turns answers into a decision.
Recommend the right product and connect the result to Shopify.
BuilderSaved
Sequence
Brand style
Block type
Answer order
Drag or use arrowsaura.shop/quiz
A
AURASkincareStep 3 of 5
Visual
What result are you looking for?
A
Your best match
Calm Barrier Serum
30 ml · $42
Catalog synced with Shopify82fit
Prospect result
Ready to implement
SegmentHigh priority
Tags
What your team learns
This prospect needs a guided solution and is ready to talk now.
Product case · visit to purchase
Conversion grew when buying stopped feeling like guesswork.
In one implementation iterated by Mateo, Mappi’s founder, the guided journey moved visit-to-purchase conversion from 5% to 32%.
Unguided catalog5%
6.4×the initial conversion
Guided journey32%
Fewer options
Each answer narrows the catalog.
An explained match
The result shows why it fits.
The same brand
The journey preserves identity and trust.
Direct purchase
Product, variant, and CTA come from Shopify.
Result from one specific implementation. It is not a guarantee; results vary with traffic, offer, and execution.
The journey feels like your brand, not another tool.
Set your logo, color, and type or detect them from your site. The structure stays; the experience changes completely.
Skincare
What do you want to find today?
Gaming
What do you want to find today?
Wellness
What do you want to find today?
Qualification turns answers into different routes.
Questions
Capture need, preferences, and context.
Qualification
Turn answers into fit and intent signals.
Segment
Group people and activate useful tags.
Next step
Recommend a product, a call, or content.
Stop guessing where conversion is lost
Mappi shows what happens before, during, and after the quiz so you can improve the journey with evidence.
Sessions2,846—
Completion32%↑ 8,4
Median time02:41—
Drop-off68%—
Start 100% −18
Need 82% −21
Priority 61% −12
Context 49% −17
Contact 32%
What you can review
- Sessions and completion rate
- Average or median time
- Drop-off and largest fall
- Every response in detail
- 7-day, 30-day, or all-time ranges
The result does not stay inside the quiz
Connect the response with the next system or action without building a parallel workflow.
Completed response
Shopify
Sync catalog, variants, and prices to recommend and drive purchase.
Meta Pixel
Track questionnaire visitors from profile settings.
API
Query questionnaires and answers with a workspace API key.
Webhooks
Send a POST when a person completes a response.
Google Sheets
Export filtered answers to a file in the authorized Drive.
Chat and chaining
Generate a first draft conversationally and connect a questionnaire with the next stage.
Mappi provides an API and webhooks. It does not claim a native direct connector with every CRM or messaging channel.
You do not need four tools to complete the journey.
Mappi combines building, qualification, recommendation, and operations. This comparison shows each category’s usual focus, not a promise about every provider.
What the journey needs
Mappi
Form builder
Scorecard platform
Shopify quiz app
Create
Product and service journeys
Native
Partial
Partial
Partial
Question types, messages, and reordering
Native
Native
Partial
Partial
Brand logo, color, and type
Native
Native
Native
Native
Qualify
Scoring, levels, and segments
Native
Partial
Native
Not its focus
Personalized results and action plans
Native
Partial
Native
Partial
Shopify catalog and product recommendations
Native
With integration
Not its focus
Native
Operate
Funnel and drop-off points
Native
Plan-dependent
Plan-dependent
Plan-dependent
Organizations, assignments, and process capture
Native
Not its focus
Not its focus
Not its focus
API and webhooks
Native
Plan-dependent
Plan-dependent
Plan-dependent
Questions before building the journey
Does it work for products and services?
Yes. Products use the dedicated Shopify journey. Services combine the general builder, scoring, levels, and personalized results.
Can I reorder and add text between questions?
Yes. Reorder questions and answers and insert informative messages that do not change qualification.
How is each result selected?
Scored options feed levels and segments. Each level can display recommendations, an action plan, or a different CTA.
Can I see where people drop off?
Yes. Analytics show sessions, completion, time, drop-off, the question funnel, and the largest fall.
Not everyone needs the same answer.
Build a journey that recognizes the difference and acts on it.
Create my Quiz Funnel